Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition نسخه متنی

Secrets From The Innovation Room-How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition Introduction 'You're Looking In The Wrong Places' So Why This Book? Exercise Chapter 1: Defining The Undefinable Overview Exercise Left Brain, Right Brain Exercise Exercise Logic Versus Energy Chapter 2: Enemies Of Ideas and Innovation Overview Exercise Chapter 3: Asking Questions Overview A Story Break Being and Doing Exercise Look Around And Listen Springboard Mentality The Energy You Bring Exercise Hold The Space Exploring The Context Exercise Spell It Out Underneath The Chop Imagining The Ideal Creating and Using Exercises A Coat Of Arms Exercise Before, During, And After: The Three-Panel Cartoon Exercise A Path Through The Day Exercise The Internal Weather Report Exercise From CFOs To 12-Year-Olds Chapter 4: Releasing Potential Energy Overview New and Improved Exercise Brand First, Product Second The Traditional Innovation Process A New Innovation Process Oh, Well Acknowledge The Conflict Exercise Again: Logic Versus Energy Exercise Climbing Down The Benefit Ladder 'Of Course!' Exercise Just Add Water Identifying Paradox Adapt To The Consumer Chapter 5: Open The Aperture Overview The Copernican Shift Exercise A No-Nonsense Approach Exercise The Energy Is In The Listener Empathy Boards Piece By Piece Exercise Chapter 6: Break The Board Overview Personality And Spirit Experiencing The Rush But- Exercise Chapter 7: Measuring The Voltage Overview Optimal Experience Mapping The Response Ask The Experts Sample Questionnaire For Kids Sample Questionnaire For Moms The Answers At The Back Of The Book Exercise Index List of Whats Going On Here ?