Secrets From The Innovation Room-How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
Introduction
'You're Looking In The Wrong Places'
So Why This Book?
Exercise
Chapter 1: Defining The Undefinable
Overview
Exercise
Left Brain, Right Brain
Exercise
Exercise
Logic Versus Energy
Chapter 2: Enemies Of Ideas and Innovation
Overview
Exercise
Chapter 3: Asking Questions
Overview
A Story Break
Being and Doing
Exercise
Look Around And Listen
Springboard Mentality
The Energy You Bring
Exercise
Hold The Space
Exploring The Context
Exercise
Spell It Out
Underneath The Chop
Imagining The Ideal
Creating and Using Exercises
A Coat Of Arms
Exercise
Before, During, And After: The Three-Panel Cartoon
Exercise
A Path Through The Day
Exercise
The Internal Weather Report
Exercise
From CFOs To 12-Year-Olds
Chapter 4: Releasing Potential Energy
Overview
New and Improved
Exercise
Brand First, Product Second
The Traditional Innovation Process
A New Innovation Process
Oh, Well
Acknowledge The Conflict
Exercise
Again: Logic Versus Energy
Exercise
Climbing Down The Benefit Ladder
'Of Course!'
Exercise
Just Add Water
Identifying Paradox
Adapt To The Consumer
Chapter 5: Open The Aperture
Overview
The Copernican Shift
Exercise
A No-Nonsense Approach
Exercise
The Energy Is In The Listener
Empathy Boards
Piece By Piece
Exercise
Chapter 6: Break The Board
Overview
Personality And Spirit
Experiencing The Rush
But-
Exercise
Chapter 7: Measuring The Voltage
Overview
Optimal Experience
Mapping The Response
Ask The Experts
Sample Questionnaire For Kids
Sample Questionnaire For Moms
The Answers At The Back Of The Book
Exercise
Index
List of Whats Going On Here ?