(1) segment
(2) research
(3) branding
(4) competitors
(5) demographics
(6) differentiation
(1) sell
(2) product features
(3) company name
(4) democracy
(5) partner
(1) Math Crunch and Math Master
(2) parents whose children need help with their math or who want to learn more or practice math
(3) Numbers On! offers value for the dollar
(4) positioned as the fun way to learn math