Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources]

Kay Allison

نسخه متنی -صفحه : 121/ 1

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Table of Contents

Secrets From The Innovation Room-How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

So Why This Book?

Chapter 1: Defining The Undefinable

Left Brain, Right Brain

Logic Versus Energy

Chapter 2: Enemies Of Ideas and Innovation

Chapter 3: Asking Questions

Being and Doing

Look Around And Listen

Springboard Mentality

The Energy You Bring

The Big 'So What?'

Exploring The Context

Underneath The Chop

Imagining The Ideal

Creating and Using Exercises

Before, During, And After: The Three-Panel Cartoon

A Path Through The Day

The Internal Weather Report

From CFOs To 12-Year-Olds

Chapter 4: Releasing Potential Energy

New and Improved

Brand First, Product Second

The Traditional Innovation Process

A New Innovation Process

Acknowledge The Conflict

Again: Logic Versus Energy

Climbing Down The Benefit Ladder

Identifying Paradox

Adapt To The Consumer

Chapter 5: Open The Aperture

The Copernican Shift

A No-Nonsense Approach

The Energy Is In The Listener

Chapter 6: Break The Board

Personality And Spirit

Experiencing The Rush

Chapter 7: Measuring The Voltage

Optimal Experience

Mapping The Response

Ask The Experts

Sample Questionnaire For Kids

Sample Questionnaire For Moms

The Answers At The Back Of The Book

List of What's Going On Here