Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

byKay Allison

ISBN:0071443754

McGraw-Hill

2005

(165 pages)

This thought-stimulating guide explains how the creative process is learnable, just like any other skill, and debunks and replaces myths and mysteries with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.

Table of Contents

Secrets From The Innovation Room—How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

Introduction

Chapter 1
-

Defining The Undefinable

Chapter 2
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Enemies Of Ideas and Innovation

Chapter 3
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Asking Questions

Chapter 4
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Releasing Potential Energy

Chapter 5
-

Open The Aperture

Chapter 6
-

Break The Board

Chapter 7
-

Measuring The Voltage

Index

List of Sidebars