Secrets From The Innovation Room-How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition - Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

Secrets From The Innovation Room-How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

Kay Allison

Art by David Buscher

McGraw-Hill

Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

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ISBN 0-07-144375-4

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This book is printed on recycled, acid-free paper containing a minimum of 50% recycled, de-inked fiber.

Library of Congress Cataloging-in-Publication Data

Allison, Kay.

Secrets from the innovation room : how to create high-voltage ideas that make money, win business, and outwit the competition / by Kay Allison.p. cm.

ISBN 0-07-144375-4 (pbk. : alk. paper)1. Creative ability in business. 2. Organizational effectiveness. 3. Success in business. I. Title.

HD53.A423 2004658.4'063-dc22

2004012342

Acknowledgments

I would like to acknowledge and thank the following people who have inspired, encouraged, and supported me in creating this book:

John Donicht, my husband and business partner, for his unflagging encouragement, love, and consistency. You make my dreams and ideas become reality. This book is proof.





Claire, Christian, and Anya, my darling, beautiful, playful children whom I adore.





To my clients, who encourage me and expect me to experiment and grow.





Dan Sullivan, my business coach, who gave me the tools to package my intellectual capital and the community that made sure it happened.





My Coach2 buddies, who keep me on track and challenge me to keep up.





Robert Stuberg, Rob Hart, and David Buscher, who are packagers extraordinaire.





My students at Northwestern University, who were an engaging and challenging audience as I developed this material.





Sensei Jeff Kohn, who challenged me to break my first board at my black belt test and who has challenged and coached hundreds of my clients and students to do the same since.





To my creative inspirations: Natalie Goldberg, Laurie Beth Johns, Jean Houston, SARK, Julio Ollala, and John Kao.





My sisters, Jan and Sue, and my mom and dad, Bev and Clare, for setting me up to be highly ambitious.





To my vigilant and encouraging editors: Kelli Christiansen and Janice Race. Thanks for guiding this newbie through the process.





About The Author


Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestlé, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program and has been quoted in leading publications including the Los Angeles Times, Investor's Business Daily, the Chicago Sun-Times, and the Economist.