Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

Adapt To The Consumer

Whether you're looking at women in midlife, boys in adolescence, or anyone else, the thing to remember about potential energy is that it lies within conflicts of consumer desire: The product adapts to the consumer, not the other way around. To truly understand the paradoxes that pull at someone, it's necessary to step further into that person's world, to make the Copernican Shift.