Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

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Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] - نسخه متنی

Kay Allison

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Exercise


Three-Panel Cartooning


Pick one of the earlier exercises in this book (and I know you've done them all!), preferably the one that made you the most uncomfortable, and draw a before-during-after cartoon that describes the process of completing that exercise. Remember, give each panel a title and show your thought bubbles.

Next, ask a friend or coworker to draw a three-panel cartoon about another life experience: proposing marriage, giving birth, eating a new brand of cereal, or whatever.

Look for ideas that that person normally would not have expressed aloud. Again, we're accessing the right- brain emotional side and doing an end run around the logical, analytical, self-editing habits of the left brain. When you discover 'secrets' (like the Rain of Guilt), you have raw creative material that can be used in any number of ways. You're hunting for the unexpected, for the flash of insight.

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