Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

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Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] - نسخه متنی

Kay Allison

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From CFOs To 12-Year-Olds


When I began doing this kind of work, I wasn't sure what response I would get to these kinds of exercises. Would drawing a cartoon be too 'out there' for people to really engage in? Who is really going to draw me an 'internal weather report' and take it seriously?

Well, everyone.

Interestingly, when I present these exercises in a matter-of- fact way, I find that people just dive in and do them, whether I have an audience of CFOs or of 12-year-old girls. That broad willingness to respond just proves the effectiveness of having an open and curious attitude. The process is about the person you're questioning, not about you. You hold the space, you introduce the questions and the exercises, but it's the people you're listening to who take you below the chop, who reveal what's in the world below the surface.

I invite you to share the dis-coherencies you uncover with us on our Web site, www.energyinfuser.com. We'll create a virtual 'warehouse' of these dis-coherencies, and if you're ever stuck for an idea, you can visit the site, pick up a couple of ripe dis-coherencies, and use them as the source of natural idea- creating energy.

It becomes your task, then, to listen for the energy, to look for associations, to find connections that other people might not have made before. By doing this, you can proceed to the next step: releasing potential energy.

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