Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

Exercise

Finding The Inspiration

Identify the resolved conflict in the following 'of course!' offerings. Then go to the mall and find at least 10 products or stores that give you a similar feeling.

Sony Walkman

Cinnabon

TiVo digital video recorder

Birkenstock sandals

The Body Shop

Amazon.com

Gladware disposable containers

Apple iPod