Index - Secrets From The Innovation Room How To Create HighVoltage Ideas That Make Money, Win Business, And Outwit The Competition [Electronic resources] نسخه متنی

Index

F

Fear:

as enemy of innovation, 15-20

of own creativity, 40-42

seriousness and, 35-36

Fixed point of view, 21-23, 37-39

Flow, 152-153

Fluid point of view, 21-23, 37-39

Focus groups:

brands versus products and, 90

energy and, 61-63

listening and, 60-61

'rule' of, 32

value creation in, 64

Ford Motor Company, 21

Friction (see Conflict)