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Chapter Two. Understanding AdSense
> Eric: Tonight I''m going to explain Google''s AdSense program
to you.
> Anita: Ads annoy me, actually. They''re always showing up where
I don''t want to see them.
> Eric: You''re referring to ''pop-up'' ads. They are obnoxious.
But there are ways to disable them.
> Claude: I see text-only ads all over the place now. Sometimes
I even click on them. They''re pretty unobtrusive.
Google shows them on their search pages, but they
don''t bother me there.
> Eric: In fact, Google is one of the major players in online
advertising. They really pioneered the use of text-only
ads. One of the things that makes AdSense so great is
that the ads are context-based. They''re targeted specifically
to the content of the Web page on which they
appear. That makes them more appealing to the people
visiting the page.
