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Placing the Ads
"Wow," said Anita, "there are a lot of ad formats to choose from. I count, what, eleven of them?""So far, yes," I said. "When I first started using AdSense, there were only four. And the ad links are much more recent additions. Definitely lots to choose from.""Do they all get used?" Stef asked. "All the blogs I've seen with ads put them on the side, like I did.""I think they all get used, yes," I answered, "but I think certain formats are much more popular than others. Certainly the tower formats-especially the original skyscraper layout-are popular. They fit naturally on the left or right side of a page. Of course, the banners work well at the top or bottom of the page, in the header or footer.""The button format would work well in a corner," Anita said."And the others can be inserted right into the middle of your content," I said."Is that a good idea?" Claude asked. "Doesn't it interfere with the flow of the text?""I see it all the time on some sites," Anita said. "Not necessarily AdSense ads, but other kinds of ads. Sometimes they do interfere.""You have to strike a balance," I said. "You want the ads noticed, otherwise nobody will click on them. That's why many sites use
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