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Index
E
Eastman Kodak, 93
Encoding/decoding models, 137–138
Enticement, 31, 37–38. See also Reward and punishment
and information solicitation, 30, 31, 70
technological control of, 39
E-tailers, 116, 118, 119, 123
Event marketing, 92–93, 96. See also Bass Brewers, and Titanic sweepstakes; Molson Breweries USA, and Polar Beach Party
cultural consequences of, 94, 100, 106–107, 109
Excite, 117
