Index - Profiling Machines [Electronic resources] : Mapping the Personal Information Economy نسخه متنی

Index

M

Machlup, Fritz, 13, 15

McLuhan, Marshall, 144–145

Manovich, Lev, 55

MapInfo, 87

Mapping. See also Geodemo-graphic mapping; Geographic information system (GIS)

and of personal information, 73–77

Marketing technologies, 53–54

Market research, 53–54, 56, 77–79

and market identification, 69, 71

Markonni, Paul, 151n4

Marks, John, 41

Martin, David, 75, 85, 86

Marx, Karl, 11

Marxism, 11

Mass customization, 54, 55

Mass markets, 54

Mathiesen, Tim, 30

and synoptics, 39

Mattelart, Armand, 14–15, 62, 135

Maxwell, Rick, 77–79, 148n2b

Membership cards, 25

Menin, Ben, 66, 67

Michman, Ronald D., 79, 81

Micro-marketing, 93

Microsoft Corporation, 111, 116, 120–121, 152n8

and default settings, 143

and Internet Explorer, 114, 119, 120, 143, 149n9

and preferences, 150n11

and Windows, 120, 143

Millennium (television), 134

Miller, Toby, 9

Miller Brewing Company, 102, 103

Mitchell, Andrew A., 66–67

Modulation, 42–43

of information, 75–77

of populations, 44

Molson, Inc., 101–104, 108

Molson, John, 101

Molson Breweries USA

event marketing of, 93

and Polar Beach Party, 26, 93, 98–101, 104–108, 109, 148n2c

Montgomery Ward, 68

Morley, David, 151n6

MyExcite, 126–128

MyYahoo!, 126–128, 131