Chapter 11. HTML
People often ask me what I think about the downfall of the so-called new economy and the end of the new world order doing business on the Internet was supposed to have ushered in. Frankly, I'm glad about it. I'm glad it still takes hard work to succeed. I'm glad it takes more than a good idea to acquire long-term wealth. I'm glad you still have to run a business intelligently to make it last. These are all good things. That the speculators and snake oil salesmen of the dotcom craze have been largely silenced is the best thing to happen to the Net since the invention of the browser.
H. W. Kenton
This chapter is not about Hypertext Markup Language (HTML), per se, but about how you can translate data stored in SQL Server databases into HTML. HTML is the subject of (many) other books; we'll focus on SQL Server topics in this one. The subject of translating XML into HTML via style sheets is covered in Chapter 12.