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8.4. The Equally Mysterious Ranking Algorithm
If you thought Google was tight-lipped about how it determines
PageRank, it's an absolute oyster when it comes to
the ranking algorithm, the way that Google
determines the order of search results. This book can give you some
ideas, but again, these ideas are conjecture, and again, the
algorithm is constantly changing. Your best bet is to create a
content-rich web site and update it often. Google appreciates good
content.Of course, being listed in Google's index is not the
only way to tell visitors about your site. You also have the option
to advertise on Google.
