Google Hacks 2Nd Edition [Electronic resources] نسخه متنی

Hack 50. Borrow a Corporate or Product Logo

Add a bit of spice to your presentation or
school report by using a corporate, project, product, or service
logo .

You have a presentation or proposal to make and want to add a hint of
your target audience's branding. Or perhaps you want
to spice up a school report on a company, product, or service. You
visit their web site and find that every instance of their logo would
need some heavy editing to get rid of background clutter, toolbar
bits, and so forth.

There are a few ways that Google can help you.

This hack began as a discussion at http://hacks.oreilly.com/pub/h/227 and owes a debt to the comments on that page.

3.4.1. Google Images

Point your browser at Google Images (http://images.google.com) and search for the
company, project, product, or service namegrouped together in
double quotes (") if you think this needs to be
explicitand a modifier signifying what sort of image
you're after: logo,
emblem, mascot,
crest, "coat of
arms", etc. On the whole, logo
seems to work best. Here are some examples:

"microsoft research" logo
"harvard university" crest
"apache software foundation" logo Google Images will
usually return a virtual gallery of logos. And, chances are, one of
them is an unadulterated version on a plain white or black
background. Figure 3-2 shows what turns up if you
search for "microsoft research"
logo.

Save the imageusually a right mouse click (Windows) or
Control-click (Macintosh) and Save Picture as... or the
likeand drag it right into your PowerPoint or Word document.
You can then use the application's basic built-in
image editing tools to crop, rotate, or otherwise frame the logo
nicely.

While most images produced for the Web wouldn't
translate well if you were to print them out,
they're usually good enough for a slide
presentation, web page mockup, or school project.

For a better version, you might try a Google Web search for
"company/project/product/service name" logo
filetype:tif. For a logo you can scale and otherwise
manipulate, try using filetype:eps or
filetype:pdf.

3.4.2. Annual Reports

Public companies' annual reports
tend to be rather bland affairs emblazoned with a corporate logo and
often provided online in PDF form. Perform a Google Web search for
"company name" "annual report" filetype:pdf. If
you care about print quality, open the PDF in Adobe Illustrator or
the like, grab the logo, scale, and add to your own document as
needed.

Just remember that scraping a low-resolution GIF or JPG off a web
site will work great for screen presentations (Web, PowerPoint, etc.)
but will not work for print or slides. When incorporating a
low-resolution GIF or JPG into a printed piece, slide, or overhead,
the output will look jaggy. Instead, add EPS to
the search terms and search Google Web (not Images) to find the
company's style guide, which usually includes
high-resolution vector logos (.eps,
.ai, etc.).