Google Hacks 2Nd Edition [Electronic resources] نسخه متنی

Hack 34. Measure Google Mindshare

Measure the Google mindshare of a particular
person within a query domain .

Based on an idea by author Steven Johnson
(http://www.stevenberlinjohnson.com), this
hack determines the Google mindshare
of a person within a particular set of Google queried keywords.
What's Willy Wonka's Google
mindshare of "Willy"? What
percentage of "weatherman" does Al
Roker hold? Who has the greater "The
Beatles" Google mindshare, Ringo Starr or Paul
McCartney? More importantly, what Google mindshare of your industry
does your company own?

Google mindshare is calculated as follows. Determine the size of the
result set for a keyword or phrase. Determine the result set size for
that query along with a particular person. Divide the second by the
first and multiply by 100, yielding percent Google mindshare. For
example: A query for Willy yields about 2,760,000
results. "Willy Wonka" +Willy finds 133,000. We
can concludehowever unscientificallythat Willy Wonka
holds roughly a 5% ((133,000 / 2,760,000) x 100 = ~ 4.82) Google
mindshare of "Willy." Sure, it's a little silly, but
there's probably a grain of truth in it somewhere.

2.16.1. The Code

Save the following code as a CGI script ["How to Run
the Hacks" in the Preface] called
google_mindshare.cgi in your web
site's cgi-bin directory.

#!/usr/local/bin/perl
# google_mindshare.cgi
# This implementation by Rael Dornfest,
# http://www.raelity.org/lang/perl/google/googleshare/
# Based on an idea by Steven Johnson,
# http://www.stevenberlinjohnson.com/movabletype/archives/000009l
# Your Google API developer's key.
my $google_key='insert key here';
# Location of the GoogleSearch WSDL file.
my $google_wdsl = "./GoogleSearch.wsdl";
use SOAP::Lite;
use CGI qw/:standard *table/;
print
header( ),
start_html("Googleshare Calculator"),
h1("Googleshare Calculator"),
start_form(-method=>'GET'),
'Query: ', br( ), textfield(-name=>'query'),
p( ),
'Person: ',br( ), textfield(-name=>'person'),
p( ),
submit(-name=>'submit', -value=>'Calculate'),
end_form( ), p( );
if (param('query') and param('person')) {
my $google_search = SOAP::Lite->service("file:$google_wdsl");
# Query Google for they keyword, keywords, or phrase.
my $results = $google_search ->
doGoogleSearch(
$google_key, '"'.param('query').'"', 0, 1, "false", ", "false",
", "latin1", "latin1"
);
# Save the results for the Query.
my $query_count = $results->{estimatedTotalResultsCount};
my $results = $google_search ->
doGoogleSearch(
$google_key, '+"'.param('query').'" +"'.param('person').'"', 0, 1,
"false", ", "false", ", "latin1", "latin1"
);
# Save the results for the Query AND Person.
my $query_person_count = $results->{estimatedTotalResultsCount};
print
p(
b(sprintf "%s has a %.2f%% googleshare of %s",
param('person'),
($query_person_count / $query_count * 100),
'"'.param('query').'"'
)
)
}
print end_html( );

2.16.2. Running the Hack

Visit the CGI script in your browser. Enter a query and a person. The
name doesn't necessarily have to be a
person's full name. It can be a company, location,
just about any proper noun, or anything, actually. Click the
Calculate button and enjoy. Figure 2-10 shows the
Willy Wonka example.

2.16.3. Fun Hack Uses

You can't do too many practical things with this
hack, but you can have a lot of fun with it. Playing
unlikely percentages is fun; see if you can find
a name/word combo that gets a higher percentage than other
percentages that you would consider more likely. Here are the answers
to the questions posted at the beginning of this hack, and more:

Willy Wonka has a 4.82% Google mindshare of
"Willy." Al Roker has a 2.47% Google mindshare of
"weatherman." Ringo Starr has a 1.55% Google mindshare of "The
Beatles." Paul McCartney has a 6.95% Google mindshare of "The
Beatles." Red Hat has a 5.08% Google mindshare of
"Linux." Microsoft has a 6.87% Google mindshare of
"Linux."