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Hack 72 eBay Stores

Open an eBay Store to build a more aggressive
presence on eBay and on the Web.

For sellers who want their presence on
eBay to be more than just a collection of running auctions, eBay
allows you to open a Storefront, complete with
the following perks:

Longer-lasting items. You'll be able to create fixed-price listings that
last 30, 60, 90, or even 120 days. These listings
don't show up in standard eBay search results, but
are shown to buyers who enter your store through any of your eBay
listings.

Your standard eBay auctions will show up alongside your eBay Stores listings as long as they started after you opened your storefront.

Lower listing fees. eBay Stores items cost only 5 cents for each 30 days they appear in
your store.

Search for your store. A search box appears at the top of your personal category listings,
allowing customers to search through only your listings. See [Hack #46].

Create your own categories. Include up to 11 custom categories in your store. Although these
categories aren't associated with
eBay's standard auction categories, they allow you
to easily organize the listings in your own store. For instance, if
you're selling photographic equipment, you can have
a Lenses category and a Film category, making it easy for a customer
who has just purchased a camera from you to pick up a few accessories
to go along with it.

Listing management tools. Use eBay's Merchandising Manager and Store Seller
Reporting to generate monthly reports on your Sales and Marketplace
data, helping you stay on top of your competition.

Build a stable presence on eBay. An official storefront will help make your business look more
reputable to customers. See [Hack #7]
for further information.

Aside from the expected listing and final-value fees, eBay Stores
require an extra-cost monthly subscription. You can get the details
and sign up at stores.ebay.com.

7.2.1 How Customers Will Find You

Once you've opened an eBay Store, a red sales-tag icon will
appear next to your user ID anywhere it appears on eBay. A bidder
looking at one of your eBay listings can click the icon to enter your
store and shop among your items.

You'll also receive a tidy URL in this format:

www.ebaystores.com/storename

You can then easily include links to your store in your auction
descriptions, your About Me page (see [Hack #48]), and any emails you send to
customers. Also, any customers who go to www.ebaystores.com will be able to browse
through the various stores, as well as search for specific items
through all storefronts.

But probably the biggest advantage of eBay stores over ordinary eBay
listings is that since an individual listing can last for several
months, it will stick around long enough to show up in search engines
like Google. This means that anyone who goes to www.google.com and searches for antique
back-scratchers may see the seven different varieties
you're currently selling.

7.2.2 Alternatives

eBay Stores is essentially a
"turnkey" solution, allowing any
seller to open a prefabricated, fully functional store in just a few
minutes, but it's not the only site offering such an
option. Other sites offering similar services include
Yahoo Stores
(stores.yahoo.com) and
Vendio
Stores (shop.vendio.com).