Hacks 1917 Industrial.. Strength Tips and Tools [Electronic resources] نسخه متنی

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Hacks 1917 Industrial.. Strength Tips and Tools [Electronic resources] - نسخه متنی

David A. Karp

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Hack 50 Make Changes to Running Auctions


Keep your auctions looking and performing their
best with post-listing revisions.

We all misspell words from
time to time, but where auction titles and descriptions are
concerned, innocent typos can adversely affect sales. eBay allows you
to modify your auctions once they've been started,
but certain revisions may not be allowed, depending on when you
submit them and whether the item has received any bids.

For example, eBay understandably doesn't let you
change the description once someone has bid on your
auction,[4] but you can add to the description.
Any supplemental text and photos are placed at the end of the
description, accompanied by a date and timestamp, making it clear to
your bidders exactly what you added and when. Additionally, since
eBay doesn't allow bidders to retract their bids
within the last 12 hours of an auction (see [Hack #27]), further revisions normally
available to sellers are prohibited during that time. Table 4-4 shows possible revisions to a running auction;
a checkmark indicates when each revision is allowed.

[4] Note that canceling bids, as described in
[Hack #54], will not restore your
ability to make changes to the auction description.



Table 4-4. When aspects of an auction can be changed

Revision


Before 1st bid


After 1st bid


Last 12 Hours


Completed Items


Bold



(nonrefundable if removed)


(nonrefundable if removed)


Buy-It-Now



vehicles with a reserve price only


only using second-chance offer


Calculated shipping



change in invoice only


Cancel bids




Categories




Counter





Description



add to only


add to only, unless it has also received a bid


Duration



only by ending early


only by ending early


End listing





Featured



(nonrefundable if removed)


(nonrefundable if removed)


Gallery



(nonrefundable if removed)


(nonrefundable if removed)


Gallery photo





Gift services



(nonrefundable if removed)


(nonrefundable if removed)


Highlight



(nonrefundable if removed)


(nonrefundable if removed)


Item location



Listing format (auction vs. fixed-price)


auctions only, using Buy-It-Now


Payment details



add to only


change in invoice only


Payment instructions



change in invoice only


Pictures (if hosting on eBay)



add to description only


Pictures (if hosting yourself)






Private auction



Quantity



Reserve price



vehicles only, can be removed or lowered once


vehicles only, use second-chance offer


Shipping details



add to shipping destinations only


change in invoice only


Starting price



Title


Most revisions can be made by clicking the
"Revise your item" link at
the top of the auction page, or by going to Site Map
Revise my item and entering the auction number. There are a few
exceptions, such as "Fix my gallery
image," all of which appear in the
"Manage My Items for Sale" section
of the eBay site map.

If you find that a revision you need to make is prohibited by eBay
policy, your final resort is to go to Site Map End My
Listing, cancel all bids, end the auction early, and then relist the
item. eBay will refund your listing fees (minus any listing upgrade
fees) from the first auction if the relisted auction sells, so it
should ultimately cost you nothing but time.

There are ways to sneak around eBay's auction
revision policies, of course, as long as you don't
do anything egregious like changing what the auction is for after the
high bidder has bid.

If you host your own photos, you can change them at any time, even
after the auction has ended. All you need to do is make sure you
don't change the photo filenames. See [Hack #59] for more information.

See [Hack #51] for ways to change your
auction description when eBay won't otherwise allow
you to do so.

Your About Me page is separate from your auctions and can be modified
at any time, regardless of the status of your auctions. This makes it
ideal for your payment and shipping terms, contact information, and
details about your business; see [Hack #48] for more information.



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