Hacks 1917 Industrial.. Strength Tips and Tools [Electronic resources] نسخه متنی

Hack 38 Track Your Exposure

Make sure your listing is findable before
it's too late.

You have at your disposal all the tools
available to your bidders, which means that you should be able to
locate your auctions in only a few seconds. If you
can't, neither can they.

Furthermore, listing upgrades like Bold, Highlight, and Featured Plus
(see [Hack #36]) can double or triple
the cost of listing an auction on eBay, but until you can see the
effect, it's hard to determine if your money has
been well spent.

Start by doing a quick search, not only for the specific keywords in
your title but for anything that your customers might type to find
items like yours. If your item doesn't appear when
it should, take a moment to add any necessary keywords (see [Hack #37]).

4.7.1 Where Is an Item?

eBay provides another handy tool, specifically used to locate a
single item in eBay's various category listings. Go
to Site Map Where Is an Item, and enter the item number
of the auction you wish to track.

Figure 4-5 shows the results, which list the
category and the page number on which the item currently appears, as
well as the results for the Ending Today, New Today, and Going,
Going, Gone listings, if applicable.

Figure 4-5. Use the "Where is an item" tool to see where your item is listed

The category links shown on the "Where is an
item" page will take you right to your item in the
listings, automatically scroll down the page as necessary, and
highlight your listing in yellow. This is done with a special URL,
like this one:

http://listings.ebay.com/pool2/plistings/list/all/category7276/page2l?finditem=3135119134&from=R0#findit

To display the listing as it would normally appear, just remove the
finditem=3135119134 and from=R0
parameters, as well as the #findit anchor
reference, like this:

http://listings.ebay.com/pool2/plistings/list/all/category7276/page2l

This will show you how your item truly looks to bidders, including
the Highlight upgrade you might've spent money on.

4.7.2 Counters

If you want to see the number of people who have viewed a single
item, you can add a
counter to your
page. A counter is simply a dynamically generated image residing on a
server that keeps track of the number of times the image is
requested. You can show the counter right on the page, or you can
select the "Hidden" counter so that
only you can view the statistics. You can view all your counter
totals, choose a different visual style, and even reset your counters
by going to www.andale.com.

Counters are free, but you probably won't want to use them unless you really need them, as they can sometimes slow the loading of your page (especially for bidders using slow connections).

On its own, a counter isn't much more than a
curiosity, but when used on different auctions with different listing
upgrades, you can get a terrific idea of how well your extra-cost
upgrades are working.

For instance, you can list three auctions, all identical except for
the installed listing upgrades. Buy a Bold upgrade for one, add a
Gallery photo to another, and use no special upgrades on the third.
Assuming all three auctions start and end at the same time, the
counters on each auction will accurately reflect the differences in
each item's visibility, and the eventual closing
prices will show you the bottom line.