During a disaster situation, a healthcare organization's goods and services may not be available to customers and patients. In order to maintain market share, the customer base must be contacted and informed of the current situation. This can be done through the news media or by personal contact with customers.In dealing with the news media, only designated staff should be allowed to discuss the disaster situation. A representative from the Public Relations staff or the CEO should be the only ones allowed to field questions from the press. If this strategy is not followed, it could have a devastating effect on the financial future.
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