Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

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Table of Contents

BackCover

Web Systems Design and Online Consumer Behavior

Preface

Section I: Consumer Behavior in Web-Based Commerce

Chapter I: e-Search: AConceptual Framework of Online Consumer Behavior

Introduction

Literature Review

Conceptual Framework of Online Search Behavior

Implication and Conclusion

References

Chapter II: Information Searchon the Internet: A Causal Model

Introduction

Information Search Behavior

Information Search on the Internet

A Causal Model of Information Search on the Internet

Summary

Implications for Future Research

References

Chapter III: Two Models ofOnline Patronage: Why Do Consumers Shop on the Internet?

Introduction

Conceptual Framework

Implications and Directions for Future Research

Conclusion

References

Chapter IV: How ConsumersThink About 'Interactive' Aspects of Web Advertising

Introduction

Background

Web Advertising (WA)

A Pitfall of Web Advertising Research

Interactivity of Web Advertising

An Empirical Study

Future Trends

Conclusion

References

Chapter V: Consumer ComplaintBehavior in the Online Environment

Introduction

Integrated Conceptual Model of CCB

Online Technology as a Complaint CommunicationChannel

Managerial Implications

Concluding Remarks

References

Section II: Web Site Usability and Interface Design

Chapter VI: Web Site Qualityand Usability in E-Commerce

Introduction

Literature Review

Conceptual Framework

Summary and Discussion

Conclusion

References

Chapter VII: Objective andPerceived Complexity and Their Impacts on Internet Communication

Introduction

Theoretical Background

Research Questions

Future Trends and Conclusions

References

Chapter VIII: PersonalizationSystems and Their Deployment as Web Site Interface Design Decisions

Introduction

Background: Personalization Systems

Deployment of Personalization Systems

Conclusion

References

Appendix 1

Appendix 2

Appendix 3

Chapter IX: Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage

Introduction

Theoretical Foundations

Future Trends

Conclusion

References

Section III: Systems Design for Electronic Commerce

Chapter X: Converting Browsersto Buyers: Key Considerations in Designing Business-to-Consumer Web Sites

Introduction

Consumer Perceptions on Effective Web Site Design

Best Practices of Online Retailers

Lessons Learned

References

Chapter XI: User Satisfactionwith Web Portals: An Empirical Study

Introduction

Theoretical Framework

Methodology

Results

Discussion and Conclusion

References

Endnotes

Chapter XII: Web Design andE-Commerce

Introduction

Web Design Essentials

Research Summaries on Web Design

Relationship Between Web Design and E-Commerce

E-Commerce

Recent E-Commerce Research

Future Trends

Conclusion

References

Chapter XIII: Shopping AgentWeb Sites: A Comparative Shopping Environment

Introduction

Background

Issues and Problems

Trends

Future Research

References

Chapter XIV: Product Catalogand Shopping Cart Effective Design

Introduction

Effectiveness from User's Standpoint

Product Catalog Design Guidelines

Shopping Cart Guidelines

The Road Ahead

Conclusion

References

Endnotes

Section IV: Customer Trust and Loyalty Online

Chapter XV: Customer Trust inOnline Commerce

Introduction

Perceptions About the Company

Perceptions About the Web Site

Perceptions About the Web

Individual Customer Characteristics

Conclusion: Guidelines for Online Companies

References

Chapter XVI: Turning WebSurfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web SiteUsability

Introduction

Strategic Importance of Switching Costs: A LiteratureReview

Is Web Site Usability a Switching Cost: The Role of WebSite's Elements to Generate Switching Barriers

Which Positive Switching Costs? The 5PS Model

Empirical Results

Managerial Implications and Future Trends

Conclusions and Cues for Further Research

Acknowledgments

References

Chapter XVII: Internet Marketsand E-Loyalty

Introduction

What Does E-Loyalty Mean?

What Can Influence E-Loyalty?

How Can We Build E-Loyalty in Internet Markets?

Summary

References

Section V: Social and Legal Influences on Web Marketing and Online Consumers

Chapter XVIII: Web Systems Design, Litigation, and Online Consumer Behavior

Introduction

Background

Issues for the Web Systems Designer

Solutions and Recommendations

Future Trends

Conclusion

References

Chapter XIX: AffordingCultural and Social Presence in E-Marketing

Introduction

Affordance

Social Affordances

Presence

Social Presence and Product Concept

Implications

Conclusion

References

Index

Index_A

Index_B

Index_C

Index_D

Index_E

Index_F

Index_G

Index_H

Index_I

Index_L

Index_M

Index_N

Index_O

Index_P

Index_R

Index_S

Index_T

Index_U

Index_V

Index_W

List of Figures

List of Tables