1 | Opacity (or its non-fixed twin: Alpha Adjust) and the Blend and Texturize video effects. You can also use Multiply and Screen. Screen works a lot like Opacity in that it combines both clips. Multiply tends to have more dramatic results. |
2 | Apply Bevel Alpha and Alpha Glow. Use keyframes on Alpha Glow to animate the size of the glow. |
3 | There are always multiple means to an end in Premiere Pro. Here's one approach. Shoot the teapot such that the background contrasts with the pot. Use the Luma Key on it to create the silhouette and use Motion to position the logo in the silhouette. A very slick extra effect is to use a white pot, have steaming hot water in it so the steam comes out of the spout, and shoot that over a black background. Then the steam will add some animation to the silhouette. |
4 | Similarity and Blend work together to set a width for the color range that will be keyed out of a superimposed clip and to blend the two clips smoothly together. Threshold and Cutoff deal with shadows. Threshold controls the amount of shadows from the superimposed clip that will display on the lower track's clip. Cutoff controls how dark or light those shadows are. |
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5 | It's the best way to view your keyed effect critically. Switch it on before you fine-tune parameters like Similarity, Threshold and Cutoff. |
6 | You apply an Image Matte directly to a clip by clicking that clip's Image Matte Settings box and selecting the Image Matte graphic file. Track Matte is not as direct. For that you use a matte graphic that you place on a separate video track. Track Matte is much more useful in that you can animate and apply effects to its matte graphic. |