Using the Adobe Media Encoder
The Adobe Media Encoder is an export powerhouse tool that has been completely redesigned for Premiere Pro 2.0. It offers several flavors of MPEG encoding plus Macromedia Flash Video, Windows Media, RealMedia, and QuickTime streaming media (as opposed to the QuickTime MOV files you encountered in Export Audio and Export Movie).Each of the five encoding engines has so many presets that few editors will need to do any parameter-tweaking. That said, there are customizable options aplenty.Rather than attempt to explain each encoding engine's unique characteristics, I'll show you how to access them and explain a couple of general concepts. For detailed explanations of all the options for each encoder, open Premiere Pro Help and go to Video Output > Adobe Media Encoder.Select File > Export > Adobe Media Encoder.[View full size image]

Export settings
When setting export options, you can choose from a number of presets or create your own custom settings. Custom settings can be saved as presets for future use. As you make changes to your export settings, the Output tab in the preview display updates to reflect your changes.
Adobe Certified Expert exam objectiveGiven a format, explain how to use the options available from the Export Settings panel when exporting from the Timeline to the Adobe Media Encoder. |
Macromedia Flash video
Macromedia Flash Video is based on Flash Player technology so it's ready to play on any PC with a Flash-enabled browser. You don't have to worry about the platform or the format. With Flash Video, when the page loads, the video plays.
1. | Select Macromedia Flash Video from the Export Settings > Format drop-down list. Of the five encoders, Flash Video has the fewest options. |
2. | Click the Video tab (below the Export Settings panel) and click Options.![]() |
3. | Choose an encoding profile from 150 kbps to 700 kbps. If you click Show Advanced Settings you can adjust the frame rate and frame size as well as a couple of other options.[View full size image]![]() |
QuickTime
QuickTime offers the most options, but has a limited number of presetseight each for NTSC and PAL.
RealMedia
RealMedia takes more of a consumer-friendly, hand-holding approach and offers the fewest user options. Its collection of presets is similar to those in QuickTime with the addition of one for 24P (film frame rate) video.
Windows Media
This is the most versatile video format for use in Windows PCs and for playback on the Internet. You can create single files with multiple bandwidth bit-stream rates (as a means to compensate for varying Internet user connection speeds), or you can create high-definition, wide-screen videos with 5.1 surround sound for playback in theaters or on HD TVs.
1. | Select Windows Media. |
2. | Click its Preset drop-down list (the next figure shows fewer than half of the NTSC presets).![]() |
MPEG encoding
MPEG (Moving Picture Experts Group) is a working committee of the ISO (International Standardization Organization) and the IEC (International Electrotechnical Commission).MPEG is in charge of the development of standards for digital audio and video compression. Established in 1988, the group has produced several compression standards, including:
- MPEG-1 The standard on which Video CDs and MP3 audio are based. MPEG-1 video is VHS-quality video with CD-quality audio at up to a combined data rate of 1.5 megabits per second. Its resolution is only 352x240 (about 25% of full DV quality).
- MPEG-2 DVD and satellite digital video with a data rate for standard definition video from about 3 to 15 Mbits/second (7-9 Mbits/sec is the generally accepted range for high-quality DVD video) and 15-30 Mbits/sec for HD. MPEG-2 also supports multi-channel surround sound audio encoding.
- MPEG-4 Multimedia for the fixed and mobile web.All MPEG standards use similar encoding techniques. They compress video by selecting keyframes or Intra-frames (I-frames), then removing a few of the frames between I-frames and replacing them with B-frames (backward frames) and P-frames (predicted frames). The B- and P-frames store only the differences between I-frames.
Standard DV can't match broadcast-quality or film
NoteThe sequence is 30 seconds long. If you were to export it as an AVI file (with its DV25 bitrate of 3.6 MB/sec) it would be about 110 MB16 times larger than the MPEG-1 file.
3. | Select MPEG1-VCD.Depending on the Preset you select, the Estimated File Size will be about 25% less than MPEG-1. |
4. | Select MPEG2. |
5. | Click the Preset drop-down list and select NTSC MPEG-2 Generic.Check its Estimated File Size and note it's more than twice the size of an MPEG-1 file but still much smaller than the AVI file. |
6. | Click the Video tab. |
7. | Click that panel's Fly-out Menu and select Expand Advanced Settings (if the option is to Collapse Advanced Settings, then do nothing). |
NoteAll the other Formats except Macromedia Flash Video have Advanced Properties. I chose to show you MPEG's because it has the most advanced properties.
NoteWindows Media has a 5.1 option but only for its HD file types.

10. | Click OK, give your file a name, click Save (or Cancel) and rendering (transcoding) will begin. Depending on the quality level settings and the speed of your PC, this can take about two times the duration of your project. |