Introducing After Effects 7.0
After Effects 7.0 is the tool of choice for editors who want to produce exciting and innovative motion graphics, visual effects, and animated text for film, video, DVD, and the Web.

After Effects users tend to fall into two distinct camps: Motion Graphics artists and Animated Text artists. Some production houses specialize in one or the other. There is so much that After Effects can do, it's darned hard to wrap your brain around all of it. You will likely use only a sub-set of its creative prospects.After Effects is available in two editions. After Effects 7.0 Standard provides core 2D and 3D compositing, animation, and visual effects tools. After Effects 7.0 Professional includes all of the features in After Effects Standard plus motion tracking and stabilization, advanced keying and warping tools, more than 30 additional visual effects, and several other high-end tools.In the following two mini-lessons I introduce you to its powerful toolset including text animation and visual effects. Before tackling those tasks, here's a brief overview.
After Effects features
After Effects has numerous options:
- Text creation and animation tools Create animated text with unprecedented ease. After Effects offers approximately 300 groundbreaking text animation presets. Simply drag them to your text to see them in action. New to After Effects 7.0 is a per-character text blur.
- Leading-edge visual effects More than 150 effects enhance lighting, blur, sharpen, distort, shatter, and more. They go well beyond most effects you've worked with in Premiere Pro. I urge you to check out a sampling of what After Effects has to offer by selecting After Effects Help and opening Effects: Reference > Gallery of Effects.
- Vector paint tools Use built-in vector paint tools based on Photoshop technology to perform touch-up and rotoscoping tasks.
- Comprehensive masking tools Easily design, edit, and work with masks using flexible auto-tracing options.
- Tight Adobe integration Copy/Paste assets, compositions or sequences between Premiere Pro and After Effects. Import Adobe Photoshop and Adobe Illustrator files with layers and other attributes preserved. The new Dynamic Link feature (available only with the Adobe Creative Suite Production Studio Professional) means you no longer need to render an After Effects composition before moving it between After Effects and Premiere Pro or Encore DVD.
- Motion Tracker This option accurately, quickly and automatically maps the motion of an element and lets you add an effect to follow that action (Professional edition only).
A brief look at the After Effects workspace
If you migrate to After Effects, you likely will use it to add special motion effects to Adobe Premiere Pro and Photoshop projects. To see how that works you'll need to open After Effects 7.0 and follow along. If you don't have a copy of After Effects, you can download a trial version at Lesson 2-6 project).